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You don't see meat eaters trying to make their broccoli taste like hamburger patties. Vegetables are supposed to taste like vegetables. They're good without ne
by friend_and_foe 4y ago
You don't see meat eaters trying to make their broccoli taste like hamburger patties.
Vegetables are supposed to taste like vegetables. They're good without needing to be processed. Nobody wants to buy uncanny valley meat substitute, except as a novelty. And novelty business models work, but these guys misread their market and thought it could be a daily meat replacement, for a group of people that don't eat meat, or a group of people that eat real meat, not the fake stuff. Of course they failed.
- kuschku 4y agoConsidering Rügenwalder, one of Germany's largest meat processing companies, managed to pivot to primarily selling veggie meat replacements, and grow their business at that, your conclusion is wrong. There's definitely a niche for this, and it's large enough to build a multi billion dollar company. And if it can work in the country that's home to the Currywurst, then it can work everywhere.
- friend_and_foe 4y agoThere is a niche for it, I'm not saying there's not. All I'm saying is they went about marketing it wrong because they misread the market and targeted the wrong demographic. Meat eaters dont want it, vegetarians don't want it, it's a novelty item, that's your niche.
- kuschku 4y ago> Meat eaters dont want it, vegetarians don't want it But that's obviously wrong, vegetarians and meat eaters are buying it én masse, the product is clearly a success, at least in Germany. And not just once, but repeatedly, again and again.