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This confuses me-- what does Apple spend on advertising? It's surely enormous.
by thorax 18y ago
This confuses me-- what does Apple spend on advertising? It's surely enormous.
- eggnet 18y agoApple invests in advertising. There is a difference.
- eggnet 18y agoApparently I should have spelled out the difference. Apple sees more than a dollar back from every dollar it invests into advertising. Microsoft will have a very tough time tracing back more than $200 million in revenue to this ad campaign.