> even if you are amazon Or Microsoft. This is exactly what the case study looked like for Microsoft when they were producing phones and were just getting the

> even if you are amazon Or Microsoft. This is exactly what the case study looked like for Microsoft when they were producing phones and were just getting their app store up and running. People were hesitant because their app store didn't have all the apps they used like YouTune, Facebook and Twitter. The one classic example is how Google refused to allow MS to have a YouTube app in their store - that single app alone kept thousands of people from switching to the MS mobile platform which in turn contributed to their low market share and eventual collapse and MS killing off most of their mobile platform.