Food is not a startup company, people's tastes are shaped by their culture/religion, childhood favorites and decades in between. Expecting exponential growth is

Food is not a startup company, people's tastes are shaped by their culture/religion, childhood favorites and decades in between. Expecting exponential growth is unrealistic how good the product is, and financial considerations quickly come into play once you run out of early adopters. Whoever is up to the challenge must prepare for a lot of patience, optimizing production on thin margins, tweaking product for different recipes and demographics and lots of advertisement and community outreach. Having the product on average grocery shelves is already amazing success for this category, now the hard work begins.