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Restaurant menu and supermarket shelf space is expensive. Yet I almost never see it purchased at anything like what would justify the frequency - it's like it'

Restaurant menu and supermarket shelf space is expensive. Yet I almost never see it purchased at anything like what would justify the frequency - it's like it's offered out of pure politeness, like a decorative menorah at a "holiday celebration". Ofc it's not, the company has to be subsidizing it at effectively negative cost. Even in their 10K they keep their "promotional activities" confidential, but their "selling, general and administrative expenses" are 50% of the value of their actual cost of goods sold.

jxramos 4y ago
It's sort of an irritation finding it lumped in the meat freezer section at Costco, it's like noise in my search space looking for the real stuff. It doesn't help that they try to simulate the visuals to appear the same as well. Many times I have looked at some packaging and thought "that looks like a good chicken nugget", but then quickly ascertain it's not a chicken nugget. I wouldn't mind if there was some distinct boundary labeling of the shelf to identify the cluster of products under a certain identity, it's just when the border isn't identified and the customer has to determine it each round that causes the friction. It has seemed to stabilize in our region to in this third left quadrant of the freezer but it shifts one or two columns left and right it feels like depending on the inventory coming in.
- Vinnl 4y ago
  I mean, you can pretty much make the same argument about brands you don't like: they look similar to those by brands you do, and occupy the same shelf space. (And for chicken nuggets specifically, I'd be surprised if you could tell the difference, haha.)
  - jxramos 4y ago
    true, I think there's a basis for that. When you jump stores like enter a Sprouts freezer aisle you can get disarrayed from the unfamiliar brands and logos and all that and have to orient yourself first in those scenarios too at times.

jxramos 4y ago

It's sort of an irritation finding it lumped in the meat freezer section at Costco, it's like noise in my search space looking for the real stuff. It doesn't help that they try to simulate the visuals to appear the same as well. Many times I have looked at some packaging and thought "that looks like a good chicken nugget", but then quickly ascertain it's not a chicken nugget. I wouldn't mind if there was some distinct boundary labeling of the shelf to identify the cluster of products under a certain identity, it's just when the border isn't identified and the customer has to determine it each round that causes the friction. It has seemed to stabilize in our region to in this third left quadrant of the freezer but it shifts one or two columns left and right it feels like depending on the inventory coming in.

Vinnl 4y ago
I mean, you can pretty much make the same argument about brands you don't like: they look similar to those by brands you do, and occupy the same shelf space. (And for chicken nuggets specifically, I'd be surprised if you could tell the difference, haha.)
- jxramos 4y ago
  true, I think there's a basis for that. When you jump stores like enter a Sprouts freezer aisle you can get disarrayed from the unfamiliar brands and logos and all that and have to orient yourself first in those scenarios too at times.