Flip this around on the ISPs, no one is going to want to pay you for internet service if there arent interesting websites to visit...so the ISPs should pay each

Flip this around on the ISPs, no one is going to want to pay you for internet service if there arent interesting websites to visit...so the ISPs should pay each website that their users visit. Seems only fair since the product ISPs are offering is a conduit to the product customers actually want but dont currently have to pay for. It would make the Internet a lot less reliant on advertising.