Really satisfying, foodie-quality meals can exist without meat or fake meat. From a blind taste and smell perspective, animal flesh on a grill is very hard to

Really satisfying, foodie-quality meals can exist without meat or fake meat. From a blind taste and smell perspective, animal flesh on a grill is very hard to beat. But if one wants to avoid eating animals, it is possible to do so very happily without resorting to manufactured creations that resemble meat. Unfortunately, good creative vegetarian meals do take more work than throwing a nice steak on a grill. It seems that humans have a predisposition for appreciating hot animal fat with something to chew on. All this is to say that we don't need fake meat. But it takes more effort and work, especially at first. Once the ingredients and skills are in place, however, vegetarial dishes can be more satisfying than typical meat dishes. We should not be wasting business effort to provide fake something, but instead we should be working to teach good alternatives. I think the reason we are in this situation is that companies need to sell things. Selling cooking lessons (good vegetarian cooking recipes and skills) is not as easy as pushing to the grocery store a plastic container with something resembling a hamburger patty.