Agreed. The first time I had an Impossible burger, I didn't know what it was. I thought it was just the weird name the hotel bar in SF I was at gave its burger

Agreed. The first time I had an Impossible burger, I didn't know what it was. I thought it was just the weird name the hotel bar in SF I was at gave its burgers. Loved it, they made a great burger. I had no idea it was nonmeat until weeks later when I learned what Impossible was. Now, if I'd known to look out for it, I'm sure I could have picked and found out. But since I wasn't looking for a difference, I didn't notice one. And that's coming from someone who eats a ton of (real) burgers.