I mean, I think there’s room for both. I eat meat, but I’d replace all my meat consumption with plant based options if it was a similar substitute and matched

I mean, I think there’s room for both. I eat meat, but I’d replace all my meat consumption with plant based options if it was a similar substitute and matched the price. But I also want the black-bean burger option, because, as you said, it’s a different taste. So I think (I hope anyway) that there’s room for both the vegetarian options that are their own thing, and vegetarian options that aim to be a 1:1 replacement.