He's not running a company, he's running a cult of personality. The suffering is the point. Every inconvience or ridiculous demand further cements the people wh

He's not running a company, he's running a cult of personality. The suffering is the point. Every inconvience or ridiculous demand further cements the people who are left as true believers, and in return they get to tell their war stories of the 90 hour weeks and incredible all nighters. Why's he doing that? Well, over the last 15 years he's been cultivating a public persona as real life Iron man and over the last few years he's started to believe it. When he tells a story of the child he held in his hands as it died, he really means it. He's lying, as his wife of the time will tell you, but he believes it. He's genuinely forgotten which parts of his life really happened.