Kind of like the word "agenda", which basically just means a "to-do list". But an "agenda" often represents the accusation that you've got a secret nefarious g

Kind of like the word "agenda", which basically just means a "to-do list". But an "agenda" often represents the accusation that you've got a secret nefarious goal. Or even "rhetoric" which is just the term for the art of speaking well, but now has been taken to imply flashy and dishonest tricks of speech.