Re: 1. Any data on the quality of the converions? Like, if you convert more, but they're marginal customers who won't spend much, or quickly bail, and it nega

Re: 1. Any data on the quality of the converions? Like, if you convert more, but they're marginal customers who won't spend much, or quickly bail, and it negatively impacts conversion of high end "good" customers, it could easily be a net loss (not even counting things like reputational damage).