I think we're still using "Biggest number profit, bigger than last-year number at all cost" thinking here. Because from my understanding and using some of the

I think we're still using "Biggest number profit, bigger than last-year number at all cost" thinking here. Because from my understanding and using some of the language you're using - Costs are going up "Due to labor costs going up" but these same companies are showing record profits. So it seems to me that there's room for the cost of labor to go up without increasing prices, necessarily. But the idea that companies Profit a little less - and I will never let anyone forget that profit is excess - is unfathomable to some.