>Toyota found it was cheaper to engineer/build cars with fewer options, especially one's that everyone chose anyway It's easy when you're Toyota and the overwh

>Toyota found it was cheaper to engineer/build cars with fewer options, especially one's that everyone chose anyway It's easy when you're Toyota and the overwhelming majority of your customers are middle class on up consumers. When you're Nissan or Chrysler and you NEED to offer low MSRP stuff so your customers can just barely qualify for the loan or you're Ford and you NEED to offer base spec stuff for the fleet customers it's not so easy.