It seems a lot of people don't know or don't care where their food comes from, and to the extent they do know or care, they'd like the source to minimize harm.

It seems a lot of people don't know or don't care where their food comes from, and to the extent they do know or care, they'd like the source to minimize harm. If this alternative way of meat production can taste about the same and cost about the same, then I think people who like the taste of meat will be buy it. Some vegans and vegetarians don't want it because they don't like the taste of animal meat, whether it came from a live animal or lab.