It seems more accurate to say that the business model is contingent on a number of breakthroughs that may never occur. It's not hard to see how the development

It seems more accurate to say that the business model is contingent on a number of breakthroughs that may never occur. It's not hard to see how the development of a more (and, let's say, sufficiently) economical process would retroactively justify all the capital invested and press generated up to that point, especially if it can put an end to the ecological disaster and permanent superholocaust that is the modern meat industry.