Nitpick: In their first report, they label the research as neuroscience research, but it doesn't investigate anything related to neurophysiology. This is psycho

Nitpick: In their first report, they label the research as neuroscience research, but it doesn't investigate anything related to neurophysiology. This is psychology research. There's nothing wrong with this being psychology research, but IMO, the conflation sours the credibility of the report. If they don't understand what field the research is in, how am I to trust in their work? My inclination is that they're piggybacking on the extant mixing of the fields within the general population, specifically of executives that would either go to Neurons for behavioral product research or go to Monospace for commercial fonts, and using "neuroscience" because its the more credible sounding of the two fields. I don't bemoan the general population for conflating the two due to there being some actual overlap. To me though, it seems like they're intentionally exploiting that and it leaves a bad taste in my mouth.