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Generally big companies hire UX Researchers, whose job is specifically to conduct these types of tests. To address your second question, it depends on the test
by warning26 4y ago
Generally big companies hire UX Researchers, whose job is specifically to conduct these types of tests.
To address your second question, it depends on the test. For example, during a recent test where I work (fairly large tech company), we used user logs to identify a set of "power users", since that's who we were interested in learning more about.
- bombcar 4y agoNowadays I fear many UX researchers are hired to find reasons for whatever silly design decision someone in power wants to do. Or perhaps all the "easy pickings" have been picked and there's not much left.