3 ms·
I believe Google uses UX data to influence the search results. - They have access to the entire internet stack: Android --> Chrome --> Google Analytics. - Eve
by nickfromseattle 4y ago
I believe Google uses UX data to influence the search results.
- They have access to the entire internet stack: Android --> Chrome --> Google Analytics.
- Every major platform; YouTube, TikTok, LinkedIn, Instagram and Facebook use UX metrics to influence reach of content in the newsfeed.
- If you think about it, wouldn't UX metrics like time on-site, pages visited, bounce rate, etc be the best measure of whether one page is more helpful to Google's searchers than another?
- Google is considered the world's most innovative big data company. It doesn't make sense that all of their platform peers are using UX metrics to influence reach + Google's access to the UX data, that they would NOT use it.
DDG and Microsoft, nor any other search engine have access to this data, thus their search results can, and will never be as good.