The context before that quote is very interesting. > “We don’t really think of them as cars,” TGS co-chief executive Jonathan Gourlay tells me. “We’re just giv

The context before that quote is very interesting. > “We don’t really think of them as cars,” TGS co-chief executive Jonathan Gourlay tells me. “We’re just giving our customers a tool that does a job, whether that’s feeding children or delivering medicines.” You might think, like me, that the 70 Series Land Cruiser is utterly cool and want one very badly, but cool plays no role here – this is transport at its most fundamental. Simplicity, capability and reliability overrule everything. “If you look back 25 years, there were a few players in this market,” Gourlay continues. “There was Land Rover, there was Nissan and Mitsubishi, but gradually they’ve focused on building what I’d call ‘first world’ vehicles for Europe and North America. The world needs affordable solutions to people’s problems. Good luck telling a third-world farmer the world doesn’t need their truck when that same truck enables the farmer’s livelihood. Such a sentiment is especially funny coming from someone in the first world, whose lifestyle emits way more CO2 than someone in the third world.