That's kind of the point. The perfectly lit and exposed pictures they took for demonstration purpose are infinitely less interesting that the well composed ones

That's kind of the point. The perfectly lit and exposed pictures they took for demonstration purpose are infinitely less interesting that the well composed ones. From my experience, a well composed picture with technical flaws will always be more interesting than a studio perfect picture showing something uninteresting. I'm intentionally provocative with this comment in that I don't entirely disagree with the article. Contrary to what's stated, I do think that composition is everything. Still, I also think that lighting is a part of composition.