Given the popularity of the vegan diet among millennials and Zoomers I expected this type of products to skyrocket. The marketing was building a lot of hype, a

Given the popularity of the vegan diet among millennials and Zoomers I expected this type of products to skyrocket. The marketing was building a lot of hype, and targeting fast-food was smart, because I think that meat is usually very low quality so changing for a plant-based recipe could have been a double win: the taste is not worse or better, and the concerns about animal cruelty and bad ecological footprint is the worst for the type of meat used in this industry.