You're right in a way, but you're missing the "10x compared to what?". Consider the 1x baseline as being the median productivity of your development team (which

You're right in a way, but you're missing the "10x compared to what?". Consider the 1x baseline as being the median productivity of your development team (which is definitely hard to approximate, but for the sake of the exercise let's take 'value-added tickets per developer' [which excludes bugs/rework]). Then the goal is to do 10x on this median in a reasonable amount of time. Rince and repeat.