Nah, he's pretty spot on "User eXperience", it's not about designing a usable tool to maximise user productivity or pleasure, but rather, about designing a spec

Nah, he's pretty spot on "User eXperience", it's not about designing a usable tool to maximise user productivity or pleasure, but rather, about designing a specific experience, which may or may not align with productivity or pleasure (and often does not).. Exactly stuff like "if users can do X too easily, we loose engagement/ad misclicks/the feature _WE_ want them to interact with", so we "design an experience" that leads users away from doing X too much, but it's an experience designed to maximize user frustration to just below the point where it makes users ragequit into a different platform/product.