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They probably employ large teams of both good and bad UX designers, constantly deploying and A/B testing UI changes. If the A/B test says the change wins, it st
by racked 4y ago
They probably employ large teams of both good and bad UX designers, constantly deploying and A/B testing UI changes. If the A/B test says the change wins, it stays.
Sites like Booking.com do this to the umpteenth degree.