One funny change is that in April, Google said that AI-generated content wasn’t allowed. http://searchenginejournal.com/google-says-ai-generated-content-is-aga

One funny change is that in April, Google said that AI-generated content wasn’t allowed. http://searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/ http://searchenginejournal.com/google-says-ai-generated-cont... Then in an article just this month, “Google knows that the use of AI to generate content surfaced in search results is happening, and is fine with it, as long as the content produced by an AI is helpful to the humans who read it, says a company spokeswoman.” https://www.wsj.com/articles/can-you-tell-whether-this-headline-was-written-by-a-robot-11668204880 https://www.wsj.com/articles/can-you-tell-whether-this-headl... Why the change? Either they can’t identify AI-generated content or they can and they just don’t care. I think it’s a mix of both. The value of page 1 on a Google SERP just isn’t what it used to be. You’re stuck below the ads, the answer box, the videos, the sidebar, the maps results, and on and on and on. In the industry I focus on (dentistry), Yelp and other “barnacle sites” take up about half of the organic (non local results). Spending time and effort to get to the last spot on page one just isn’t worth it.