We absolutely do demonize a few specific companies, ones that tend to be highly visible already. Ad serving networks & other systems were already proliferating

We absolutely do demonize a few specific companies, ones that tend to be highly visible already. Ad serving networks & other systems were already proliferating wildly & increasingly vicious about gathering data. But few of those were visible to consumers, & Big Tech, by being consumer-facing, had a much firmer hand on the third rail.ofnthe issue, even though they often were doing better than the emerging ad-industry by lightyears. BigTech is terrifying in that it holds so much data, but gosh darn it's spread much much much less readily than that we were doing before it became so dominant. There werent any controls, if the IAB & their ilk had their way. Tech defends against capitalism.