To the extent Google Search is always fighting blackhat SEO types, you're right: Google Search has largely been gamed. Always has been. Blackhat SEO gets more a

To the extent Google Search is always fighting blackhat SEO types, you're right: Google Search has largely been gamed. Always has been. Blackhat SEO gets more advanced over time and it's a loosing battle. Some blackhats are using artificial intelligence techniques to churn out content at scale, often using private tools they keep to themselves for obvious reasons. It's an elaborate game of whack-a-mole and Google are losing.