Have worked as a PM at a (now defunct) medtech company. A few lessons: - The distinction between a user and a customer is a big one here. Customer pays for yo

Have worked as a PM at a (now defunct) medtech company. A few lessons: - The distinction between a user and a customer is a big one here. Customer pays for your stuff. User uses it. These two are usually light years apart in terms of what they want - Fine balance to build for the user but also keep the customer happy - Doctors care about their work and don't want to change too many things since it there's a cognitive cost - Any language that hints at making doctors redundant is an obvious no-no (Here's looking at you , AI) - Long sales cycles. Be prepared for cash burn - I'll type more tomorrow when I wake up :)