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The problem is that even though you have a great idea, that's only one part of the equation. To have a successful product you have to have four aspects: the mar
by anthony_franco 15y ago
The problem is that even though you have a great idea, that's only one part of the equation. To have a successful product you have to have four aspects: the market, marketing, design, features - in that order (got that from "Start Small, Stay Small".
Everyone could say that the features in your product are amazing. But if you're in a market where customers don't pay, or if you're unable to reach them with the right marketing, then a perfect product is useless.
You have to determine the most profitable segment of your market. And find the cheapest way to market to them. What's the expected lifetime value of a user? Is it less than the cost to acquire that user through Adwords/Facebook? Then run through some ads. And invest some time in learning to optmize the ads.
What are some keywords that people are searching for that would lead users to your product? Are there many people competing for those terms? It might be worthwhile to invest time/money doing SEO. It seems you have a lot of content that might be worthwhile.
You've solved the hard part of having a good product. Now you have to figure out how to market it well.
- AznHisoka 15y agoPersonally, I think they solved the easy part.. and the hard part is left. Creating a product is easy these days, but getting traction is like black magic.