>We are a public urban university _dedicated_ to teaching, learning, and research _rooted_ in equity, environmental sustainability, social and racial justice, i

>We are a public urban university _dedicated_ to teaching, learning, and research _rooted_ in equity, environmental sustainability, social and racial justice, innovation, and expansive notions of excellence. Swap these words above and your mission statement is not standing on its head. This type of control over words and the nuanced replacement of priority is NewSpeak. Anyone dismissing the importance of this subtlety is either a proponent of the concept or ignorant of the far reaching consequences. Neither is acceptable.