> Seems like a business publication..but a lot of fark and fluff. To be fair, I'd be surprised if anyone at BI sees this as a "real" article. Like, it's more o

> Seems like a business publication..but a lot of fark and fluff. To be fair, I'd be surprised if anyone at BI sees this as a "real" article. Like, it's more of an equivalent of a cartoon in a newspaper or a meme – couple of funny diagrams to get some easy clicks. If you want to get an accurate view, I think you'd need to look at the base rate (like, are all articles empty fluff?). Alternatively, I could imagine a two-pronged model when the fluff-clicks are funding the "real" journalism. If so, I'd check if the deeper articles are substantially higher quality – I think it's unlikely, but I might be wrong.