Utterly bizarre. What's "Word base"? What does the Y-axis represent? What are the shaded areas? These are either real diagrams that have been stripped of their

Utterly bizarre. What's "Word base"? What does the Y-axis represent? What are the shaded areas? These are either real diagrams that have been stripped of their legends and so rendered meaningless, or they are Arnell-Pepsi time-cube nonsense that never meant anything in the first place. Wasn't Business Insider a respected publication? What the hell is going on? Am I awake right now?