Gore-TEX stuff is like all adventure products -- if they only sold it to people who really used it, their market would be < 1/10th the size and the price would

Gore-TEX stuff is like all adventure products -- if they only sold it to people who really used it, their market would be < 1/10th the size and the price would be >10x. So rejoice in well-funded, status-posturing, subsidizing rubes!