As far as I know, people do not have to disclose payment for TV ads because that would make TV advertising dead. Rather, I'm thinking more from the perspective

As far as I know, people do not have to disclose payment for TV ads because that would make TV advertising dead. Rather, I'm thinking more from the perspective that getting the CEO of a company (unbeknownst to the viewers) to pump up the company without saying they are a substantial insider is the problematic part. The issue is not failing to disclose payment but failing to disclose that your true relationship.