Its as simple as a loft apartment versus a space with several bedrooms. The web is a loft apartment, where you can flow freely from area to area... The multi-ro

Its as simple as a loft apartment versus a space with several bedrooms. The web is a loft apartment, where you can flow freely from area to area... The multi-room setup is the world of using apps. To get into each room, you need to open a door and then if there are no doors between rooms, you need to exit each room and navigate to other rooms. The process of switching rooms becomes tedious. The open web will always resurface in some shape or form because no provider can provide a one-source app capable in fulfilling everyone's needs on the web. Facebook, Twitter, and iTunes are all part of the push for one single company to hold monopolies on audiences but it can't happen because people crave something different, if not now they will after a period of time. Coexistence is the way forward. Companies may have a hard time learning this, but it will always be the trend even if it starts out in a bootleg manner.