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But how do you define "celebrity" in a legal sense. Why is Jimmy Noname not culpable but Chris Pratt would be? And what if Jimmy Noname did an FTX ad and the fo

But how do you define "celebrity" in a legal sense. Why is Jimmy Noname not culpable but Chris Pratt would be? And what if Jimmy Noname did an FTX ad and the following year got the lead role in the most successful movie of 2023? Is he retroactively a celebrity endorsement? Mercedes' Formula 1 car had like 6 FTX ads on it this season. Why isn't Mercedes or Lewis Hamilton in this class action?

HWR_14 4y ago
You wouldn't define celebrity. You would define endorsement. And you would let the lawyers present evidence and let a jury decide whether they thought the person was endorsing it. I'm not sure it's a good idea, but it's an interesting idea. And the follow on effects of making endorsements things that people actually believe in would be a nice world. I assume Mercedes/Lewis Hamilton weren't included because the lawyers went by whoever did it on the superbowl. Cause it was an easy list to find. And a lot of Americans don't know anything about F1 so it's under the radar.