Good question. Fundamentally, I don't think pharmaceutical advertising should be allowed. Broadly, I agree that the implementation matters and there are lots of

Good question. Fundamentally, I don't think pharmaceutical advertising should be allowed. Broadly, I agree that the implementation matters and there are lots of edge cases. My primary objective is skin in the game: when people capture the upside of their brand identity, they are also exposed to the downside. If someone isn't trying to use their identity to promote something, it is out of scope. In the "anonymous actor" situation, they are not trying to use someone's brand/honor so the perverse incentives don't appear to be present.