This. I feel that the law should make a sharp distinction between "a contract fully negotiated by parties of equal bargaining power and it comes up quite frequ

This. I feel that the law should make a sharp distinction between "a contract fully negotiated by parties of equal bargaining power and it comes up quite frequently as something desired by both sides in contracts between sophisticated entities" and the sort of cookie-cutter fine-print contracts that consumers are presented with. One should be able to agree to very broad things in a fully negotiated contract. Consumer contracts, on the other hand, should be quite restricted both in power and in length.