They still brand and export all kiwifruit from NZ as Zespri (http://www.zespri.com/ http://www.zespri.com/). Country of origin labeling has no doubt made this

They still brand and export all kiwifruit from NZ as Zespri (http://www.zespri.com/ http://www.zespri.com/). Country of origin labeling has no doubt made this irrelevant to the average consumer though. If I remember correctly, the name was a bit of a mystery to most kiwis at the time.