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Shrinkflation has been around for a lot more than 15 years. This Andy Rooney clip is from 1995, and looks at a trajectory of paper towel and toilet paper shrink

• mdp2021 4y ago
  > Shrinkflation has been around for a lot more than 15 years Sorry: I meant to point to the "accelerated" phase, very evident in some territories (with banners around claiming "We are keeping your prices down" and low quality new merchandise just below, for example), that seemed to start with the 2008 crisis.
  • anonymouskimmer 4y ago
    Okay. I seemed to have not noticed anything particularly new starting around then. But I take your word for it.
    • mdp2021 4y ago
      It depends on where you have lived. In Europe, it seems to be wedged into a different world. One of the latest: they now sell shoes with hollow soles for heels to hit on thickness-providing blades: "It makes them lighter", I am told by clerks. "It is a public health concern and they would have been banned by the Authorities just not long ago, just before this unclear point of transition when it seems they don't anymore", one replies. But anyway the point was exactly about those "peaks above the clouds" that have a whole mountain below, and then some Himalayas as its base...
      • anonymouskimmer 4y ago
        Now that you mention shoes, I see your point. I got some very bad, very cheap shoes a couple of years after 2008.