I will stand by this, despite the disagreements. How far should a company go to make its products disposable in a responsible way? They're already recyclable!

I will stand by this, despite the disagreements. How far should a company go to make its products disposable in a responsible way? They're already recyclable! So the responsibility passes to the consumer: I've witnessed countless instances where recyclable items are put into general trash (or littered). It's unacceptable! Well, for me it is - but not for many (MANY!) average consumers. And how does that trash end up in rivers and the sea? Hint: it wasn't Coca Cola company. It's up to municipal authorities (with direction from central government) to provide recycling facilities, and to enforce recycling for those ignorant/recalcitrant/idiot consumers who can't/won't follow basic instructions. And it's up to central government to appropriately punish the irresponsible dumping of trash. That's a long trail of responsibility, necessitating some really tough choices and actions. Easier to just blame the company, right? That's a pathetic argument. It should be a closed system, from producer to consumer to recycler. That system is incomplete! Fix it!