Coca-Cola does not benefit from pollution or from using single-use containers. They use them because incentives are set up that way, i.e. "it's cheaper". Money

Coca-Cola does not benefit from pollution or from using single-use containers. They use them because incentives are set up that way, i.e. "it's cheaper". Money is only a proxy for the actual incentives, though. If we expect Coca-Cola to use recyclable containers, we should set up the incentives that way, using taxes, subsidies, or outright banning single-use containers. Put another way, what happens right now is that (some) people tell Coca-Cola to "do X, not Y", but actually punish them for doing X and reward them for doing Y.