3 ms·
In the 90's there was an attempt to rebrand kiwifruit grown in New Zealand as "Zespri".
by knz 15y ago
In the 90's there was an attempt to rebrand kiwifruit grown in New Zealand as "Zespri".
- Groxx 15y agoI'm going to guess it failed because it had 20 years of "kiwifruit" and increased American-audience-awareness that it was a fruit going against it. Otherwise I'd be all for it, though I must ask: why "Zespri"?
- knz 15y agoThey still brand and export all kiwifruit from NZ as Zespri (http://www.zespri.com/ http://www.zespri.com/). Country of origin labeling has no doubt made this irrelevant to the average consumer though. If I remember correctly, the name was a bit of a mystery to most kiwis at the time.