The iPhone and iPad are successful because of design, attention to detail, and Apple's marketing muscle. True; however, I would argue that the marketing portio

The iPhone and iPad are successful because of design, attention to detail, and Apple's marketing muscle. True; however, I would argue that the marketing portion of their success comes as a result of painting each new product as a picture of revolutionary innovation. It's part of the image. Take that rouse away and you might be left with a less successful product. Simply put, Apple relies on the lie.