A little over ten years ago they sold fewer cars than Rolls Royce. Today they sell more cars than Volvo, and they are profitable. That's objectively successful.

A little over ten years ago they sold fewer cars than Rolls Royce. Today they sell more cars than Volvo, and they are profitable. That's objectively successful. That they were arguably the main reason why every other carmaker is transitioning to electric cars is subjectively (to me) a far greater success. The transition is past the point of no return even if Tesla were to disappear tomorrow,