3 ms·
Pretty small potatoes. I wonder what the Apple executives, canny competitors by most accounts, really expect to accomplish from the legal campaign. Do they mo
by saturdaysaint 15y ago
Pretty small potatoes. I wonder what the Apple executives, canny competitors by most accounts, really expect to accomplish from the legal campaign. Do they mostly intend to raise the stakes for their lower margin competition? Delay major Android phones at a crucial juncture in the race? This gets negative PR in tech circles, but you wonder if it plays well to the broader public - the more respected brand is making serious claims that lesser brands are copying/stealing from them.
It's easy to cast this as a Heart-of-Darkness style deathmarch, but unfortunately, I think Apple is finding value in the whole enterprise, even if there isn't a resounding victory.