The trick in America at least is to go above the $20 price point. Most of the $40 aroma rice cookers will do just as good as the $200+ zojirushi for a simple lo

The trick in America at least is to go above the $20 price point. Most of the $40 aroma rice cookers will do just as good as the $200+ zojirushi for a simple long grain white / jasmine rice. If you want sticky rice, congee or a korean style multigrain blend, then yeah, most cheaper American cookers will fall short.