This is a misunderstanding of how pricing works. The homes that are beig built aren't expensive because they're fancy, they're expensive because they're scarce

This is a misunderstanding of how pricing works. The homes that are beig built aren't expensive because they're fancy, they're expensive because they're scarce and people need them, so they bid against each other. Every building markets itself as "luxury", but this is in fact just marketing. In principle you could make units cheaper by dividing them up into units with less floor space, but that people are already renting the larger units in groups.