You get the entire point wrong. Advertisers decided to allocate their budget to Twitter not because of its status quo, but its promise on improvements. In fact,

You get the entire point wrong. Advertisers decided to allocate their budget to Twitter not because of its status quo, but its promise on improvements. In fact, there has been significant developments on Twitter advertising and many advertisers thinks it's worth to experiment with the platform. And not Elon decide to void that promise, so advertisers pulled their budget. It's pretty easy to pull their budget it's relatively smaller than other platforms while the risk is not yet fully assessed. This is so simple story, there is no place for so-called "activists" for the major role to play.